Ad Rates

Advertising Rate Scale 2008-2009

Page Dimensions: 10 x 12.5 Inches (Tabloid Size)

Readership: 45,000 Readers/Issue

Population: 7,000 plus students

Dimensions and Prices: Spread: 20 x 12.5 National: $1060.00 (color) $990.00 (B&W) Regional: $910.00/$840.00

Full Page: 10 x 12.5 National: $690.00 (color) $620.00 (B&W) Regional: $550.00/$480.00

Back Full Page 10 x 12.5 National: $930.00 (color) $860.00 (B&W) Regional: $790.00/$720.00

Half Page: 5 x 12.5 National: $510.00 (color) $440.00 (B&W) Regional: $370.00/$300.00

1/4 Page: 5 x 5 National: $366.00 (color) $296.00 (B&W) Regional: $226.00/$156.00

1/8 Page: 2 x 4 National: $316.00 (color) $246.00 (B&W) Regional: $176.00/$96.00

*National rates apply to advertising agencies and corporations.
*Regional rates apply to local business located in Maryland
**"B&W" indicates rates for black and white ads.

Classified Ads: $18 per week for 25 words/characters. $1 for each additional word/character. (Ad is not to exceed 55 words/characters)

Insertion: $80 per a thousand pre-printed inserts. 3000 per issue.

Camera Ready Ads: There is a $25 ad design fee for all non-camera ready artwork and any design work we have to do before sending it to the printer not including classifieds.

Late Ads: A charge of $6 per day will occur on all late advertising artwork. Insertion orders are due in our office on the advertisement deadline. Artwork is due in the office withing three days following the deadline.

Deadlines: The deadline for space reservation, payment and all copy and art submissions is 5:00pm seven (7) business days prior to insertion. Cancellations or changes will not be accepted after deadline. Visa, MasterCard, cash or personal checks are accaptable forms of payment. Checks should be made out to The Spokesman Newspaper. Canceled ads may be removed from the paper if notification is made before the deadline. No refunds will be given but the unused portion of the payment, if any, will be held as credit.

Position Guarantees: Advertisers may request a position guarantee to ensure that their ad appears on a particular page or in a particular section. Position guarantees are granted at the discretion of the advertising manager and include a 5% surcharge.

Credit and Billing Policies: Accounts not paid within 20 days of billing date are considered overdue and will accumulate a 1.5% per month service charge om the overdue balance. Accounts not paid within 60 days from billing date are considered delinquent and will be turned over for collection at the discretion of the Student Press Law Center. No new advertising will be accepted on delinquent accounts until the overdue balance is paid. Future advertisements must be pre-paid until credit is re-established.

Advertisement Deadlines for Fall 2008

September 3, 2008 issue#1
Art Work: August 25, 2008
Distribution: September 3, 2008

September 10, 2008 Issue #2
Art Work Due: September 1, 2008
Distribution: September 10. 2008

September 17, 2008 Issue #3
Art Work Due: September 8, 2008
Distribution: September 17, 2008

September 24, 2008 Issue #4
Art Work Due: September 15, 2008
Distribution: September 24, 2008

October 1, 2008 Issue #5
Art Work Due: September 22, 2008
Distribution: October 1, 2008

October 8, 2008 Issue #6
Art Work Due: September 29, 2008
Distribution: October 8, 2008

October 15, 2008 Issue #7
Art Work Due: October 6, 2008
Distribution: October 15, 2008

October 25, 2008 Issue #8
Art Work Due: October 13, 2008
Distribution: October 25, 2008

November 5, 3008 Issue #9
Art Work Due: October 27, 2008
Distribution: November 5, 2008

November 12, 2008 Issue #10
Art Work Due: November 3, 2008
Distribution: November 12, 2008

November 19, 2008 Issue #11
Art Work Due: November 10, 2008
Distribution: November 19, 2008

December 3, 2008 Issue #12
Art Work Due: November 24, 2008
Distribution: December 3, 2008

Valid Ad Formats: -An Adobe PDF document -A Photoshop, InDesign, or Illustrator EPS file -An uncompressed or compressed TIFF file at high resolution -A JPEG file saved with very little compression and at high resolution -A Photoshop or Illustrator PSD file -Pictures must be 300 dpi

**Please note that there is no effective way for our designers to extract graphics from a Microsoft Word document or PowerPoint document. If they do extract the images and graphics, they will not be in the proper resolution and the images will be distorted. Make sure all ads are sent to . Once you have sent us your files you may contact our business manager and confirm that we have received your ads. If you fail to meet any of the above criteria, we will be unable to publish the ad.

Contact Denise Brown, Publisher


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